I find it highly disturbing that cosmetics companies are not required to disclose all the the ingredients within the products. I understand the importance of having and protecting your secret formulation. But, I believe that it’s more important to use safe non-toxic ingredients. Our skin is extremely absorbent. It has the ability to absorb up to 60% percent of what is applied to the skin into the bloodstream.
Take lipstick for instance, virtually every lipstick you apply is ingested and absorbed into your bloodstream. This includes every toxic and non-toxic ingredient. On average most women re-apply their lipstick between 7 to 14 times per day. This number can vary depending on her personal preference and the brand.
We really need to rethink how we buy cosmetics. Instead of being loyal to a brand based on the quality of their ads. We need to be more focused on the quality of the ingredients. Good health is one of our most valuable assets. We need to treat our bodies as temples and be highly selective of the products we apply to our skin. When buying cosmetics we need to be focused on the quality of the ingredients. We need to exam the ingredient list and determine if it’s easy to interpret. Keep in mind that the list may not disclose all of the ingredients.
Lets say you have a brand that doesn’t require constant reapplication. Examine the ingredients ask yourself the following questions; Why doesn’t it last so long? What is it that allows it to last and not smear or fade? Most likely its lasting durability is due to unnatural chemicals.
In 2007, the Campaign for Safe Cosmetics examined lead levels in 33 cosmetic brands, 61 percent were found to have lead. This report raised attention and led to the FDA to do further testing.
The FDA tested over 400 brands and found what was considered as low lead levels. Lead at any level is toxic. Repeated use of products can potentially have ill effects. As consumers we are our best advocate. We can not expect for cosmetic brands to have our best interest. We must support brands that make safety a priority.
Here are 3 easy ways to select Non-toxic brands.
- Use apps to research the safety of cosmetic brands before you buy. The Environmental Working Group (EWG) has a database, Skin Deep with over 70,000 brands that have been evaluated and scored based on their toxicity.
- Look beyond cosmetic brands labels and focus on the ingredients.
- Select products that have simplistic, easily recognizable ingredients.
- You do not have to go it alone. Use apps like Think Dirty to help you select safer cosmetics.
- Do your own research. Subscribe to campaigns like the Campaign for Safe Cosmetics that advocate for safer cosmetics.